How much does it cost to produce a video?

31.10.2024

Video content is gaining momentum each year and has become an essential part of a company or brand’s marketing strategy. Questions like “Why do I need it?” and “How do I use it?” are becoming less frequent, as the benefits of using video are now evident.

The most relevant question when ordering a video today is – “How much will it cost?”

Creating a video is a multi-stage and complex process, so it’s impossible to set a fixed price in advance that would apply to every project. The cost is calculated individually because the price of a promotional video depends entirely on the complexity of the project. To determine the price, a client brief is prepared, taking into account various factors such as the video’s style (live-action, 2D, or 3D graphics), length, animation complexity, equipment, and more, all of which impact the video’s production cost.

To plan your budget in advance and better understand the cost when ordering a video, it’s helpful to become familiar with the stages of video production.

Let’s look at the key factors that can influence the cost of a video.

Equipment.
If it involves live-action filming, the choice of filming equipment will impact the cost. The same task can be shot using a smartphone or a professional cinema camera. However, it’s important to remember that video quality depends on this choice.
Video Complexity.
This includes elements such as visual effects, large crowds, underwater filming, and other factors that add to the complexity.
Number of Specialists.
The complexity of the project also determines the number of people working on the video, which directly influences its cost.
Number of Shooting Days.
For live-action filming, the longer the shoot, the higher the cost.
Professional Actors.
Inviting non-professionals is not the best option. Therefore, it is better not to save money on this point.
Post-Production.
Editing, graphics, voiceover, and sound design are crucial components, contributing 50-70% of a video’s success.
Locations.
Locations shape the visual appeal of the video. The more accurately and effectively they’re chosen, the better the final result will look on screen.

These are just a few of the factors influencing the cost of a video, as each project is unique and comes with its own specifics and nuances that we carefully consider. If you’re working with a limited budget, it’s essential to allocate funds as effectively as possible. Our team will collaborate with you to identify the best solutions for your project.