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Efectiveness of video for product promotion on the Internet

31.10.2024

Video content has become an integral part of the virtual space, increasingly integrated into the lives of both companies and individuals. It is actively used in website content, social media pages, for education and entertainment, and for selling products and services. Through a video, one can fully communicate the essence of a company, product, or service, while also expanding the audience, enhancing trust, and boosting sales.

Thanks to this effective method, it is possible to “kill two birds with one stone”:

• For the consumer, it is easy to understand and quickly grasp the features of the product;
• For the advertiser, it is advantageous to showcase their brand, thereby achieving success in promoting their business.

The majority of videos on the internet consist of entertaining content. However, this does not prevent the use of video for informational and commercial purposes. Video content allows for a clear demonstration of products, showcasing the process from the inside and revealing the product’s contents.

Agreed, video is “captivating.” Watching it does not require effort from the user, making them more willing to engage in the content consumption process. One can talk extensively about something, providing the strongest evidence, but people tend to believe what they see. Therefore, it’s better to show rather than tell, thereby capturing attention.

Among the key advantages of using video in product promotion on the Internet, the following can be noted:

• Users perceive video content better than text, as it evokes an emotional response in viewers, allowing them to understand product information more deeply. Video enables the coverage and delivery of a larger volume of information, including details about appearance, functions, usage methods, and product advantages.

• Video is a universal tool suitable for 99.9% of projects. Its popularity contributes to the growing recognition of the company, product, or service, as it helps embody the brand’s values, style, and identity, fostering long-term relationships with the audience.

• Effective use of video content can yield high profits. Additionally, video can improve your website’s SEO results, as it is more varied and engaging for the audience. This attracts more traffic and enhances the site’s rankings in search engines.

By using video content, you position yourself as an expert. At the same time, the use of video also serves as an advertising tool. Attracting customers through video content costs at least twice as less as traditional advertising. Moreover, a video filmed once can continue to “work” for years.