7 ideas for video content in social media networks

31.10.2024

Video content has become an essential part of business promotion. Research shows that users are more likely to purchase products when persuaded by a brand’s video. But what type of content should you create to look just as convincing? That’s what we’ll discuss. In this article, we’ll cover seven trending and traditional video content formats that will help you build a loyal and engaged audience.

1. Blog

People enjoy being entertained and learning new things, but they are often too tired of traditional blogs that require reading.

You can present information about your company in the following formats:

“Question and Answer”
A series of tips on a relevant topic
Expert interviews
Showcasing the work process

2. Show the Team

Videos featuring your team can immediately address two objectives: building customer loyalty and attracting new employees.

Share stories about the people behind the brand, the everyday employees. Show what drives your company—this will help increase the perceived value of your products or services in the eyes of your audience.

3. Product or Service Videos

The key here is not just to tell but to show what you do. Show how your product becomes part of a lifestyle or solves problems for your target audience. Demonstrate the features and benefits of the product or service.

4. Instructional Videos

These videos provide customers with confidence when making a purchase. They know they can watch an instructional video anytime without needing to contact support. People actively search for instructional videos about products they have bought or plan to buy.

5. Animation

Animation is an excellent way to present complex ideas in a simple format. These videos are ideal for creating:

Technical guides
Educational videos
Business presentations in IT, industry, medicine and more.

Animated videos are also a great option since they aren’t tied to a specific person. If viewers become attached to a host or actor, they may leave if that person moves on, but with animation, this issue doesn’t arise. Animated characters will always be there with you.

6. Personal Experience

You can share stories from your own experiences with your audience. These might include:

Breakdowns of specific situations
Successful cases with strategy analysis
Stories of failure

Don’t be afraid to talk about tough times—share what failure taught you and what helped you overcome it. Present the material as a solution to a problem that resonates with viewers.

7. Holiday Videos

During holiday seasons (like New Year’s or Valentine’s Day), websites and social media are flooded with ads offering promotions, discounts, and deals, with everyone vying for users’ attention. Take the time to create high-quality holiday video content to help you stand out from the crowd and draw attention to your brand.

Remember, you don’t need to stick to just one video type on your channel. Experiment with different formats and monitor audience reactions to understand what works well and what could be improved.